I help you find out why your visitors aren’t converting and fix it.
With my statistics background, I can say with certainty the outcome is not due to coincidence. I minimize the chance that you’ll come to an unwise conclusion and help make important decisions in a risk-controlled manner.
Set up reports to view how visitors to a website convert from different devices (mobile vs desktop)
I look at your entire marketing funnel – your whole platform, online and off-line – before and after people land on a website.
They are part of your process, and they all feed into your bottom line.
By paying attention to your entire business so we don’t miss something important that could lead to huge boosts in income or devastating losses.
I help you determine which kinds of experiences you should
consider for your various sources of campaign traffic.
Site Audits
Identify where your site is leaking potential sales
Data Analytics Audits
Ensure clean and accurate tracking code, tags and events for your analytic platforms
Making amazing, highly targeted user experiences that lift conversions with personalisations
A/B testing might not always give you the winner but is a good opportunity to learn more – what works and what does not.
An opportunity to find out whether A/B test works for your organization.
Econsultancy found that 83% of companies testing frequently (at least 3 tests per month) see improvements in their conversion rates.
If you’re running fewer tests than that, you’re leaving money on the table.
I do the work, your agency get the credit in your name. Expand your services.
I help you determine what causes visitors to leave your site without taking action, identify areas for improvement with Web Analytics, Usability Testing, A/B test to find the right design & messaging mix.
You’ll benefit from my service if:
• You’re already capturing and reporting on data regularly internally *
• You have a team or company culture that is open to experimentation
• You’re looking for methods to turn your company data into action
• You’re looking to get more meaningful ‘wins’ from your optimization strategy
* If you have not being doing so, Contact Us
A desired action taking place on your at a customer touchpoint—a click, or registration, or product action, for instance.
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. It is a method to validate that any new design or change to an element on your web pages or mobile apps is improving your conversion rate. It is the assumption that you have never reached the ‘best’ version of your website, mobile app, or product, and that the best method of learning about your customers is through iterative testing and experimentation.
Hypotheses are statements, not open-ended questions. They address a question with a proposed solution. Crafting a hypothesis to address an open question or problem on your website enforces a well-rationalized, thoughtful proposal for how to address that problem.
A catch-all term for any page to which you drive traffic. Most commonly it is a single page with an offer or a call-to-action. For lead generation campaigns, usually includes a form. For ecommerce campaigns, usually includes an “add to cart” or “shop now” call to action.
When you test many combinations of elements within a single page — for example,
many combinations of different headlines & images—you are multivariate testing.
MVT is great for testing combinations of variables within a single page. MVT is also great for a relatively high volume of traffic.
Any time you aren’t testing, you’re wasting an opportunity to increase revenue.